How LA Times Built a Single Source of Truth for 450+ Decks

Why Large Sales Teams Need a Better System

Large sales organizations – including media, publishing, and advertising teams – are increasingly adopting formal sales enablement programs to boost efficiency and results. In fact, by 2023 about 90% of companies had a dedicated sales enablement team or program in place.

When a sales force grows into the hundreds, managing presentation content becomes complex. Content sprawl – the uncontrolled proliferation of slides and decks – often leads to version confusion and outdated information. Teams without a centralized system struggle to find the latest slides or correct data.

As one industry expert put it:

"When users need a presentation, they don’t know where the latest version is stored… They open the version on their desktop, but the latest one is really in an email from a colleague.”

When you're managing a large, distributed sales team with dozens of verticals, events, and custom client packages, keeping presentations aligned is more than a challenge — it's a daily operational risk. One of the largest and most recognizable news organizations in the U.S. knows that all too well.

Three years ago, their sales team made the shift to SlideCamp.

The Challenge: Organizing Sales Content

Before SlideCamp, like many teams, they were constantly remixing old decks, digging through email threads, and recreating content from scratch. With a large distributed sales force and multiple content stakeholders across verticals — from core media kits to event packages, film festival promotions, and brand activations — they needed a better way to manage it all.

Enter SlideCamp.

Their admin team worked closely with us to roll out a shared library tailored to their structure: from national sales decks to local market packages, and everything in between. Over time, that library grew to house over a dozen specialized collections, helping teams quickly find what they need without reinventing the wheel.

3 Years In: What’s Working

Today, the team relies on SlideCamp to:

• Distribute approved, ready-to-use slides across key verticals across multiple industries

• Keep decks fresh with SlideSync, ensuring everyone always has the latest version

• Support a structured content review process with admin oversight and approvals

• Empower new hires and seasonal staff to hit the ground running without needing 5 decks and 3 folders to get started

And we’ve been right there with them — offering training, onboarding, and hands-on support to ensure the system evolves alongside their needs.

A Platform Built for Scale

The takeaway? When your business depends on accurate, on-brand presentations going out daily, having a central source of truth isn’t optional — it’s the foundation.

And for this media giant, SlideCamp helps make that foundation scalable.